Flipkart has launched a contactless, QR-code-based payment facility for all its pay-on-delivery shipments. The payment method not only ensures greater safety for consumers at a time when they are looking to minimize personal contact; but also addresses the trust deficit that many consumers might face.

Consumers who earlier opted for cash on delivery can now use this facility, scan the QR code attached to their purchase and make a digital payment for their order through any UPI app at the time of delivery.

The new QR-based payment facility by Flipkart is expected to further reinforce consumer trust in digital transactions, enhance consumer safety and contribute to an overall increase in the adoption of digital commerce.